1950s and 60s restaurant postcards via SwellMap. Click left and right on the photo to scroll. So many white people.
According to the data: 2010.
Or at least, that’s when interest in them began to plateau as a search term on Google and it’s probably a good marker of when they stopped growing as a medium in their own right and simply became part of the regular food media ecosystem where supply of food media well and truly outstripped demand. What hasn’t ever peaked is the nostalgia for the past era of food blogging where blogs were more fun, a nostalgia that started to coalesce around 2005. From Amateur Gourmet, today, commenting that food blogging is over:
Don’t believe that’s happening? Consider this: Eater.com, one of the most significant food blogs in existence, just hired three full-time restaurant critics. Meanwhile, the most popular recipe blogs are looking more and more like magazines. Can you really detect a difference between the imagery and presentation on blogs like Smitten Kitchen and 101 Cookbooks from the imagery you find in Martha Stewart Living or, more aptly, Bon Appetit?
As food blogs grow more and more professional, I’m left with a feeling of nostalgia for the “anything goes” era of blogging. That looseness, that scruffiness, was why food blogs were such an appealing alternative to more traditional media.