Google has bought gastronomic capsule-review bible, Zagat. From the Google blog:
So, today, I’m thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.
Which is great news, if you happen to live in the top half of the world. Zagat doesn’t have a single guide that covers anywhere further south than Barbados.
For food writing in Australia and New Zealand this means one of two things:
- Google buys a local food publication. They’ve got infinitely deep pockets, so it’s not outside the realm of possibility. I just can’t think of anyone worth buying or that isn’t chained to some other empire.
- Google opens a Zagat office here. And watch the food editors flee from their offline posts.