Hite Exfeel-S: Alcoholic Colonic

exfeel-s

Brewer: The Hite, South Korea

Beer is not good for you. In large enough quantities, it has the invariable tendency to kill you and thus gussying it up as a health food defies explanation. Labeled as the “Stylish beer with fiber”, Korea’s Hite Exfeel-S attempts to market a beer that is just as good on the way in as on the way out, and as far as I could detect, fails on both accounts. According to the press releases, “Exfeel” is meant to be a portmanteau of “excellent feeling” and the “S” is meant to stand for S-line, a strange Korean term for having the perfect hourglass figure rather than a letter to be appended to the start of “Hite”.

Hite says: “Smooth & light premium beer exclusively designed for well-being of young generation.”

I say: By adding an invisible fibre, Hite seems to have rendered the beer almost perfectly flavour-free. Lightly carbonated, no head retention. Golden colour cleverly distinguishes it from water with Braille embossed onto the bottle to help the visually-impaired come to the same conclusion. Perfect argument against low-calorie beer.

Presentation:1600ml plastic bottle

2 Comments Hite Exfeel-S: Alcoholic Colonic

  1. Jack

    Are you kidding me? Of course beer is good for you. I’m from Seattle and we drink it like tap water. It’s what keeps people from dying of a coronary!

    Reply

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