Selling raw human misery to Quincy Jones

Originally sent: 22 November 2005.

About this series

My bizarre marketing task for the month has been deciding how to suitably horrify Quincy Jones.

For those of you playing at home, Quincy Jones is the all-time most nominated Grammy artist with a total of 77 nominations and 27 winning Grammys. He has won an Emmy and seven Oscars. He’s the man who wrote the Austin Powers Theme, made Will Smith famous on The Fresh Prince of Bel Air, and composed the world’s funkiest organ-driven title track for “They call me Mr. TIBBS!”. To top this off, he’s one of the few jazz musicians that I like from the bebop era that didn’t burn down their career in a blaze of heroin addiction. At the behest of UNICEF, SCC are taking him to experience as much raw human misery as he can stomach for two and a half hours to try and take a percentage of the profits that he made selling a hundred million Michael Jackson albums and Lesley Gore’s 1963 teen hit, “It’s My Party”.

The initial meeting with UNICEF to plan Quincy’s visit was strange in the extreme, partly because I was the only marketing person there and saw this purely as a sales exercise, partly because the whole group of us had become so inured to the suffering that we can use it comfortably as a marketing tool. Head UNICEF guy wanted us to show the visiting party a “range of Cambodian families” which after much discussion was decided that UNICEF wants us to display:

1) A family headed by someone with AIDS, dying in a dirt-floor shack;
2) A family where person from 1) has died, but family still supported;
3) A child-headed household/kids with AIDS.

We allotted 30 minutes per family.

I have a much more cynical trick up my sleeve because I’m the only person that knows who Quincy Jones is – and I like that marketing is a dirty sport. A few of the orphans and vulnerable children (known in the aid business as “OVC”) are learning Khmer traditional music at SCC’s pagoda in Siem Reap. When we throw some monks into the mix, surely that will make Quincy bleed cash.

As instant karmic penance for doing aid industry dirty work on behalf of monks, the next day I got hit by a Landcruiser while I was riding my bike on the way to the office. It’s much less serious than it sounds. I was stationary at a crossroads and the Landcruiser hit me from behind while it was trying to barge its way around the corner. I’m thankful that they didn’t stop and either try to extort some cash from me or shoot me for denting their car. I obviously look like the sort of person who can afford to buy whatever sort of retributive Cambodian justice I feel like.

M’s parents were here for three weeks: in between working, we did all the Cambodian provinces which aren’t too scary, too wet, or too poor to have anything at all in them. To fit in our travels, there are 6 public holidays in November: 3 consecutive days for Water Festival, 2 for Independence Day, 1 for the old King’s Birthday (Hail, Sihanouk!). By juggling my leave the right way, this month I will spend 8 days at work.

About a million Cambodians from the rural provinces come to Phnom Penh for Water Festival to pickpocket the rich white folk and serve as the butt of rural/urban divide humour. They were all at the Phnom Penh’s only mall when I went there, to see escalators and air-con for the first time. About half of the kids would jump on the escalator before their parent, so the parent – bewildered by the foreign mechanical stairs – would hold on to them. This resulted in momentum knocking them over and the oncoming stairs thoroughly shredding the children, while the Phnom Penh locals would revel in rural/urban divide humour that watching kids fall into a meat grinder creates. The vein of Cambodian physical comedy runs deep.

We missed everything for which the festival was famous: live appearances by the new King (Hail, Sihamoni!); dragon boat racing and the associated drownings; a million rural people using Hun Sen Park as a urinal. Instead we caught a taxi to Kampot, which has a rotting colonial cliff-top casino ghost town (Bokor); and Kep, which has the tastiest seafood in all Cambodia.

Bokor was where the French elite went to acclimatise to Indochina before the locals formed their own substitute for European colonial rule, and as they did with anything on a hill in Cambodia, turned it into a gun emplacement. Building Bokor casino would have had the same degree of difficulty as building a quaint French village by hand on top of one of the 12 Apostles using only an infinite amount of disposable Cambodian labour. Judging by the leftovers, beachside colonialism looked like it was a whole lot more fun and profitable than my postcolonial development junket.

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