How to food blog

Oct 03, 2011 | Post by: Phil Lees 1 Comments

Do online consumer reviews affect restaurant demand?

One of the more difficult questions in social media is the degree to which online reviews impact upon the bottom line of businesses; and whether bad online reviews cause declining patronage. Harvard Business School’s Michael Luca says yes, and very much so [PDF]. There is not only an impact, but

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Sep 02, 2011 | Post by: Phil Lees 2 Comments

Australian Food and Drink Bloggers Conference 2011

Registrations have just opened for the Australian Food and Drink Bloggers Conference for 2011. Get your applications in early.

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Jul 13, 2011 | Post by: Phil Lees Comments Off

Food Blog Name Generator

So you’ve decided to start a food blog and broadcast your eating life to the world, but you can’t find the perfect moniker under which to write. So here’s a food blog name generator to fill in your blank. You should name that blog: Escoffier’s Reviews Tweet Apologies if it

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Jun 28, 2011 | Post by: Phil Lees 2 Comments

Food Blogger Tip: New Melbourne restaurants with no reviews

A short while ago Fitzroyalty thought that I might be up to the challenge of building some sort of site that churned out lists all of the unreviewed restaurants in Melbourne. I quite clearly wasn’t. I tried a few approaches and none were at all accurate. I couldn’t think of

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Jun 26, 2011 | Post by: Phil Lees 11 Comments

How influential are Australian food bloggers?

Apart from that mythical beast return on investment, the hottest topic in social media measurement is influence. Does anything that happens on a blog or in Facebook or in 140 characters or less drive people to change their behaviour? I’m banking my current career on it – so I have

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Mar 15, 2011 | Post by: Phil Lees 3 Comments

Food Blogger Tips: Google Recipe Search

This only applies if you write recipes online and care about how many people visit your site. Otherwise, move along. About a fortnight ago, Google released Recipe View in the US and Japan, a new way to trawl through their index for food preparation. When searching for a recipe online,

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Nov 22, 2010 | Post by: Phil Lees 26 Comments

Three things that you don’t need to be a food blogger

1. An internet connection. Or at least, you don’t need an internet connection of your own. My first blog, Phnomenon, was almost entirely written without the internet at home. My workflow was to obsessively write and draft at home and when whatever I’d strung together approached a basic coherence, I’d

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Oct 25, 2010 | Post by: Phil Lees 1 Comments

Food bloggers prove that they can pull punters

Huge congratulations to Penny, Ed, Billy, Jess and Matt for pulling this together: five Melbourne food bloggers stepping into a commercial kitchen to offer the general public a chance to critique their food. They hardly need my plaudits considering the event has sold out, which finally and affirmatively answers the

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