How to food blog

Apr 13, 2010 | Post by: Phil Lees 4 Comments

Food blogger tip: How to block the worst diet ads from Adsense on your blog.

I both earn money from AdSense and pay Google for ad space – so seeing a terrible looking ad on my blogs and getting exposure hurts. If you do visit a couple of Australian food blogs, eventually you’ll be served up with this diet ad – as Simon mentions over

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Apr 11, 2010 | Post by: Phil Lees 38 Comments

Getting my focus back.

The Australian food bloggers’ conference (which I’ve also written about over at SBS) seems to have had the effect of lighting a gigantic fire under the collective arses of Australia’s food bloggers. I feel like I’m back on the blogging bandwagon and have a decent reason to post again. The

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Mar 22, 2010 | Post by: Phil Lees 4 Comments

Moving your food blog from Blogspot to WordPress

At the Australian Food Blogger Conference yesterday, Michael from My Aching Head mentioned the process of moving a blog from Blogspot/Blogger to WordPress. I’ve had to do this three times over the past few years for friends. Here is the step by step process for moving a blog from Blogspot

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Oct 02, 2009 | Post by: Phil Lees 8 Comments

10 Food Blog Templates

It’s been two years now since the start of the Last Appetite, so I’m beginning to consider putting together a new design. The choice is between building/modifying a new one from a free food blog template myself or having a template built bespoke. Either way, the process involves me trawling

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May 17, 2009 | Post by: Phil Lees 14 Comments

Four tips for food blog PR

There has been debate on the Australian food bloggers group about opting in or out of the public relations onslaught, mostly because when it comes to food blogging, some PR people act like dicks. It is no great secret that Australian business is a long way behind the US when

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Apr 05, 2009 | Post by: Phil Lees 12 Comments

How to food blog: breaking Food Buzz

I know that this is a little trite, but relearning how to play Javascript for the 4 Ingredients post has emboldened me to break Food Buzz, the giant “Web 2.0″ food blog content scraper. If you want to stop Food Buzz from using your content (but still retain the incoming

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Oct 04, 2008 | Post by: Phil Lees 3 Comments

What makes a good food blog?

A few months ago someone asked me what makes a good food blog; a question that begs to find a common thread through the hundred or so food blogs that clog my feed reader with other people’s meals. As somebody that spends plenty of their working life measuring user behaviour

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May 26, 2008 | Post by: Phil Lees 2 Comments

Measuring web statistics for your food blog

Unless you’re going to act upon it, measuring anything is nothing more than statistical masturbation, whether it be on the web or anywhere else. There is the warm afterglow that you get from the first time that you hit a hundred; a thousand or a hundred thousand visitors to your

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