how-to

Mar 22, 2010 | Post by: Phil Lees 4 Comments

Moving your food blog from Blogspot to WordPress

At the Australian Food Blogger Conference yesterday, Michael from My Aching Head mentioned the process of moving a blog from Blogspot/Blogger to WordPress. I’ve had to do this three times over the past few years for friends. Here is the step by step process for moving a blog from Blogspot

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May 17, 2009 | Post by: Phil Lees 9 Comments

Four tips for food blog PR

There has been debate on the Australian food bloggers group about opting in or out of the public relations onslaught, mostly because when it comes to food blogging, some PR people act like dicks. It is no great secret that Australian business is a long way behind the US when

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Nov 12, 2008 | Post by: Phil Lees 6 Comments

How to make coconut milk

I make my own coconut milk. It tastes nuttier and richer than that from a can, and frankly, I enjoy spending vast amounts of my spare time preparing food. Most recipes for making milk mention grating up the coconut or extracting the white flesh with a zester or fork –

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May 26, 2008 | Post by: Phil Lees 2 Comments

Measuring web statistics for your food blog

Unless you’re going to act upon it, measuring anything is nothing more than statistical masturbation, whether it be on the web or anywhere else. There is the warm afterglow that you get from the first time that you hit a hundred; a thousand or a hundred thousand visitors to your

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Mar 20, 2008 | Post by: Phil Lees 20 Comments

Making Bacon

There is a descent into a darker realm when you begin cooking with a product labelled “CAUTION: Do not swallow”. The possibility of inadvertently killing your loved ones rises and your ability to rely on the way that a preparation tastes before cooking declines. The normal sensory cues that stop

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Mar 18, 2008 | Post by: Phil Lees 26 Comments

Making money with your food blog

Selling eggs near Russian Market, Phnom Penh, Cambodia As I mentioned in “How to start a food blog“, food blogging is a terrible way to make money if you enjoy living in the First World. This year, food blogging will pay my rent but not much else. Here is how

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Mar 14, 2008 | Post by: Phil Lees 16 Comments

How to make mayonnaise in 20 seconds

Why don’t marketers show you this when they sell immersion blenders? This is no Cuisinart or Braun, it’s the cheapest plastic model on the market. The hours that I’ve wasted, whisk in one hand and slowly drizzling oil in the other, or more likely queuing with my sorry jar of

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Mar 13, 2008 | Post by: Phil Lees 15 Comments

How to start a food blog, part 2: Design and building an audience

This post follows on from How to start a food blog. How do I design my blog? Don’t. Get someone else to do it, unless you’re lucky enough to be a web designer or are keen to use the blog to practice your web design skills. Good design counts. Firstly,

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