Food Blogger Tips: Google Recipe Search

This only applies if you write recipes online and care about how many people visit your site. Otherwise, move along.

About a fortnight ago, Google released Recipe View in the US and Japan, a new way to trawl through their index for food preparation. When searching for a recipe online, most people type one or more of the component ingredients then hit the search button, which ends up with poor results. Most people who type “turkey” into the maw of Google don’t want to know what or where turkey is, just how to appropriately deep fry one. For example, the spike in searches for turkey on Thanksgiving isn’t the result of a seasonal interest in Byzantine vacations.

So to rectify this parlous state of affairs, they released Recipe View.

The practice of displaying rich snippets of information in Google search results has been around for about two years, so it was only a matter of time before it came to recipes and food blogging. The problem at the moment is that most of the results for Google Recipe View are trash: they’re stacked with the big recipe sites that scraped a good deal of their early content from the old Usenet archives because smaller sites (and most food blogs) don’t use the hRecipe format unless they’re run by an interminable data nerd.

What to do about it.

If you do write recipes and you use Blogspot, it might be a good time to consider your options. If you happen to use , I recommend the freshly-released Recipe SEO plugin or the older, and slightly less user-friendly hRecipe plugin. They’re both simple to use to appropriately format your content. With any luck (and the impending global rollout of Recipe View), you’ll pick up a few readers who would otherwise miss you.

The new layout

After deliberating over food blog templates for a good six months, I’ve decided just to make a change to the layout completely on a whim rather than putting in the hard work of redesigning the site. My only gripe with the previous template was the way that it treated short posts – you’d have no idea of the length (or necessarily content) of a post when you hit the home page. This acted as a deterrent to me throwing forth random, short and poorly thought out posts which are the grist for any blogger’s dark satanic mill.

It’s probably still packed full of delicious bugs. Enjoy!

Moving your food blog from Blogspot to WordPress

At the Australian Food Blogger Conference yesterday, Michael from My Aching Head mentioned the process of moving a blog from Blogspot/Blogger to WordPress. I’ve had to do this three times over the past few years for friends.

Here is the step by step process for moving a blog from Blogspot to WordPress. It does require some very basic editing of your blog template and a file in WordPress, but the gigantic bonus is that you get to maintain all of the incoming links to every page from your old blog.

Here is an example of it in action:

  1. Go to http://realthai.blogspot.com/2008/02/ayuthaya-again.html
  2. It will redirect to http://www.austinbushphotography.com/2008/02/ayuthaya-again.html (check the URL bar in your web browser.)

10 Food Blog Templates

It’s been two years now since the start of the Last Appetite, so I’m beginning to consider putting together a new design. The choice is between building/modifying a new one from a free food blog template myself or having a template built bespoke. Either way, the process involves me trawling through the best templates out there and deciding whether I need to hire a designer.

Here is a selection of my 10 favorite finds for food blog templates so far. Any preferences?

Magazine-style templates

As you can probably tell from my current template, I’m a fan of the magazine-style template and using images to steer traffic around the site rather than just links alone.

mimbo
Mimbo

massive
Massive News

fakeblog
Overstand

wpnewsmag
WP News Mag

unstandard
The Unstandard – This is my current theme

Three Column Templates

imprezz
Imprezz

Ascii One
Ascii One
– Almost pure typography as theme

Infinity
Infinity

Experimental

viewport
Viewport – This template is a side-scrolling set of posts. Very graphic heavy.

urban blog template
Urban

How to food blog: breaking Food Buzz

I know that this is a little trite, but relearning how to play Javascript for the 4 Ingredients post has emboldened me to break Food Buzz, the giant “Web 2.0” food blog content scraper. If you want to stop Food Buzz from using your content (but still retain the incoming links and traffic from Food Buzz), put the following bit of code between the <head> </head> tag on your blog.

<script type="text/javascript">

if (top.location!= self.location) {
top.location = self.location.href
}

</script>

This will redirect the framed Food Buzz pages back to your unframed site. For example, go to http://www.foodbuzz.com/blogs/kr/korea/960180-dosa-hut and you’ll be redirected.

Just as a small warning for Blogspot users: this affects the ability to edit the template on your blog. If you have any problems editing your template, turn off javascript in your web browser. Once you’ve finished editing, turn javascript back on.