A while back there was a discussion amongst West Footscray locals about the etymology of the suburb’s abbreviation “wefo”, a discussion started by its commodification by this $65 cushion from design gallery Post Industrial Design. I’d first seen the suburb referred to as WeFo in an email from November 2008 so the abbreviation’s history predates its growing popularity as a hashtag on Twitter and at a guess, probably started when people began to feel uncomfortable about gentrification and needed an ironic response.
And what’s more ironic and discomfiting than buying it, and wearing it on a tshirt.
Click through on the below images to buy in your choice of colour and style. Prices start at $17.